Technical SEO Data Workshop: Crawl Logs, Indexing, and Structured Signals
About this program
Screaming Frog gives you a spreadsheet. Log file analysis gives you a story. There is a meaningful difference between the two, and this workshop is built around that distinction.
The gap this workshop addresses
Plenty of SEO practitioners know how to run a site audit. Fewer know how to read server log files, correlate Googlebot crawl frequency with index status, or identify why structured data passes validation but still does not generate rich results. These are the problems we work through over three days.
Each session is three hours long and uses live data analysis in Screaming Frog Log File Analyser, Google Search Console coverage reports, and the Rich Results Test API. You do not need prior log file experience, but you do need a site you can work with. Participants bring their own URLs and we work through real problems together.
Format details
The workshop runs across three consecutive Saturdays. Each session has a short pre-work assignment sent the week before. Instructor Felicity Dragomir has spent eight years doing technical SEO for e-commerce and publishing sites, and she runs these sessions as working labs rather than lectures.
Group size is kept small deliberately. Questions and live troubleshooting are the point.Program structure
Workshop Sessions
- Session 1: Log file setup, Googlebot identification, and crawl frequency patterns
- Session 2: Index coverage gaps — what the URL Inspection tool confirms vs. misses
- Session 3: Structured data at scale — schema validation, rich result eligibility, and debugging
Pre-work requirements
Each participant needs access to at least one website with Google Search Console verified and server logs from the past 30 days. Instructions for obtaining logs on common hosting platforms are provided after registration.