What participants build here stays useful long after the workshop ends
Each project on this page started as a workshop assignment and became a reference-grade piece of SEO analytical work.
Selected work from workshop participants
These projects were completed during structured workshops at Suranebot. They reflect real analytical problems — messy data, unclear briefs, and actual websites — not synthetic exercises built to look clean.
Crawl diagnosis for a regional e-commerce store
Britta identified 214 indexability issues across a 3,800-page outdoor gear catalogue. The project covers duplicate content clusters caused by filter parameters, missing canonical tags, and unlinked sitemap entries — documented with Screaming Frog exports and a prioritised remediation table.
Gap analysis for a B2B SaaS platform
Torben compared organic keyword coverage across four competing project-management tools and identified 380 commercial-intent queries not targeted by any of them. The deliverable includes a segment-by-segment table with estimated monthly search volume and difficulty scores from Ahrefs.
Core Web Vitals remediation for a news media site
Sakura diagnosed an LCP of 6.8 s on mobile and traced it to render-blocking third-party scripts and an unoptimised hero image pipeline. The report maps each issue to its Lighthouse audit ID and proposes fixes ordered by implementation difficulty and expected score impact.
Multi-location strategy for an Alberta automotive chain
Ilkka built a Google Business Profile optimisation plan and citation cleanup workflow for eight locations across Alberta. The project also proposes a landing page template structure that avoids duplicate content while maintaining location-specific relevance signals.
Internal link rebuild cutting crawl depth from six to two
Mirela mapped PageRank flow across a 4,000-page content site, identified orphaned clusters, and proposed a topic-hub structure that brings all priority pages within two clicks from the homepage. The deliverable includes a before/after crawl depth histogram and anchor-text diversity analysis.
Intent mapping across 620 queries for an HR technology brand
Dónal classified 620 target queries by intent type and SERP feature presence, then used the resulting matrix to reprioritise an editorial calendar. The project shows how intent mismatches between existing content and target queries were reducing click-through rates from featured snippets.
Backlink gap study in the Canadian legal services vertical
Oksana audited referring domain quality across three competing firms and found publications covering topics adjacent to their practice areas without linking to any of them. The project produces a tiered outreach list with publication contact paths and content angle recommendations for each prospect.
How workshop assignments become portfolio pieces
Assignments at Suranebot are structured around actual websites and data sets, not invented scenarios. Each stage produces a deliverable that participants can include in a professional portfolio without modification.
Brief and data handoff
Each participant receives a real brief based on an anonymised client scenario — including raw crawl exports, Search Console data, or a live competitor landscape to analyse. The brief specifies the business context and the questions that need answering, not the method for answering them.
Independent analysis with tool access
Participants work through the problem using Ahrefs, Screaming Frog, Looker Studio, and Google Search Console — the same stack used in agency and in-house SEO roles. Instructors are available for questions but do not direct the analysis or provide conclusions.
Structured peer review
Completed projects go through a two-round review — first by two peers using a technical rubric, then by the workshop lead. Reviews focus on whether the reasoning holds up when the data is examined directly, not on presentation quality or word count.
Revision and portfolio submission
After incorporating review feedback, the final version is submitted for the portfolio archive. Projects that meet the technical quality threshold — clear methodology, reproducible findings, honest limitations — are listed here for reference by future participants and employers.
What these projects demonstrate about the workshops
Tool fluency over theory recall
Every project shows a participant navigating real tool interfaces, interpreting ambiguous outputs, and making judgements with incomplete information — the actual conditions of SEO work.
Reasoning that survives scrutiny
Projects are accepted into the portfolio only when the analysis holds up to direct examination of the underlying data. Conclusions that cannot be traced back to specific data points are revised before submission.
Deliverables in professional format
Each submission follows the document structure common to agency audits and in-house reporting — executive summary, methodology, findings, prioritised recommendations, and appendix data. Format is taught alongside analysis technique.
Suranebot specificity across verticals
The projects cover e-commerce, SaaS, local services, media, and professional services — intentionally. Participants work in verticals they have not previously encountered, which surfaces how much analytical technique transfers across contexts.
Suranebot has been running workshop programmes since 2016. The portfolio archive is updated at the end of each cohort — projects from earlier cohorts are available on request for employers reviewing participant backgrounds.
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