SEO Analytics Fundamentals: Reading Data That Actually Guides Decisions
About this program
Most SEO problems are not technical problems. They are reading problems. Practitioners pull reports from Google Search Console, GA4, and third-party tools, then draw conclusions that the data simply does not support. This course starts there.
What the course covers
You will work through the specific reports that matter for organic search: impressions vs. clicks vs. position trends, page-level landing data, crawl coverage gaps, and Core Web Vitals segmented by traffic tier. Each section uses real anonymized site data, not invented examples.
A significant part of the course focuses on GA4 because the transition from Universal Analytics left a lot of practitioners missing key organic attribution signals. We rebuild that picture properly, including channel grouping rules and event-based goal mapping for SEO-relevant conversions.
Who fits this course
If you have been doing SEO for one to three years and you feel uncertain when a client or manager asks you to explain a traffic drop, this course will fill the gap. Marketers moving into SEO from paid channels also find the attribution section particularly useful.
The course runs across four weeks with two live Q&A sessions included. Recordings are available if you miss a session. Expect roughly four hours of work per week between video lessons, small assignments, and optional peer review.
Certificate of completion issued upon finishing all graded assignments.Program structure
Course Outline
- Week 1: Search Console deep read — queries, pages, devices, and filter logic
- Week 2: GA4 for organic — sessions, engagement, and conversion attribution
- Week 3: Third-party tools (Ahrefs, Semrush) and what they measure vs. estimate
- Week 4: Building a reporting framework your team will actually use
Live sessions schedule
Live Q&A on Week 2 Thursday and Week 4 Thursday, 7:00 PM ET. Both sessions are recorded.